What's the difference

This morning I was watching the news and there are hundreds of people protesting a new coster ride at one of the ski resorts. They say it will take away from the natural beauty of the mountain. Am I wrong in thinking that was already done when they gouged out the ski runs all over the side of the mountain and built huge ski lifts going up each of those trails? And know they are worried about a single coster rail coming down the side of the ski runs. Is this really going to make a difference in the look of the mountain? Is this really worth protesting about? Come on people worry about something that maters.